It's 2022, and a lot of people start questioning whether blogging is still relevant this year with the rise of vlogs through platforms like Youtube or TikTok.
More than 50% of marketers still prioritize blogging as their content marketing strategy as it drives website traffic to promote your products and business. The key is to stay updated with the latest blogging trends to keep your blog relevant, no matter which industry your business is currently in.
In this post, we are going to outline some of the top blogging trends to keep your blog standing out compared to your competitors this year. So, what are the trends you need to follow to stay relevant?
7 Blogging Trends in 2022
This year, there are over 600 million blogs worldwide, which makes the competition in the blogging industry higher than ever. Some may think that it's a saturated market, but it doesn't mean that blogging is out-of-date to use as a content marketing strategy for your business.
There are some trends you can implement to your blog this year, which can help you reach larger audiences with a higher engagement rate. Here we go!
Trend #1: Evergreen posts tend to perform better than short articles
Evergreen posts are the type of content that is everlasting. No matter how long the time has passed since the publishing date, the topic written will stay relevant and valuable for the readers.
It is quite easy to identify evergreen posts, as they are usually informative. On top of that, evergreen posts are also timeless and can stand the test of time as long as the topic is still relevant.
When you decide to publish evergreen content, it may benefit you a long way. Creating evergreen content for your blog means that you are ready to provide in-depth, detailed content whose relevance lasts longer about some particular topics in the industry. It will help your blog posts rank higher than your competitors, leading to better performance for your website traffic in general.
Nowadays, the average blog posts contain 1416 words, making it the longest post on average compared to it had ever been in the past few years. Longer content tends to perform better in search engines, the reason why creating evergreen posts has become a trend that you shouldn't miss this year.
Trend #2: The benefit of using data analysis to drive your creative process for your blog
Data analysis can take your business to the next level as you can derive valuable insights from it to achieve better results. For example, using data analysis to drive your creative process can help your blog get real-time insights about the topic your readers are most interested in.
You can take advantage of the data to develop your business and attract the targeted markets by creating similar content or selling services or products relevant to their interests through data analysis.
Whether you run your blog as a business or use blogging as your content marketing strategy, you cannot ignore some metrics that can leverage the ROI of your blog. The latter can also help you improve the performance of your content to get better results for your blogging goals.
Trend #3: Promote your blog across social media channels
Social media marketing is not only beneficial for influencers. It is also an excellent way to promote your blog posts and expand the reach and impressions to more people who are potentially your target audience.
Your social media followers can play a significant role in circulating your content online, as they are the audience who have already proven their dedication to staying updated with your brand or company.
BlogHandy is a smooth and straightforward way to integrate a blog into your website with its integrated social media sharing tools. Sharing your content on social media can help you gain more traffic to your blog, whether you share it with your existing followers or the industry-specific groups that may be interested in the topic you write, it will help your blog posts gain exposure to your targeted audience!
Trend #4: Create more engaging content by adding interactive infographics to your blog posts
Around 4.4 million blog posts are published every day across all platforms these days, so bloggers need to game up their creativity to make their blog stand out compared to their other competitors. One way to do it is by adding relevant infographics that can be embedded into the articles.
Based on a recent study by Microsoft, the human attention span has dropped by nearly 25% in just a few years. And it affects the blogging trends, which nowadays can't rely on only texts for it to perform well. So, creating valuable content for your blog means that you need to make it easily digestible.
Adding engaging infographics can help get your points across, and it can even make social media sharing easier. For example, an interactive infographic can perform well for picture-based social sharing such as Pinterest. With features like Stories across social media platforms, it can also generate more traffic to your website from your social media channels.
Trend #5: Mobile-friendly blog pages are necessary
Approximately 83.72% of the world's population own smartphones in 2022, and the number of internet users access blogs from their phones increases each year.
Setting up your blog pages to be mobile-friendly is required to make a better user experience for your website audience. In addition to that, desktops are becoming less used, which makes it important to pay attention to this blogging trend.
Having responsive blog pages on your website not only benefits your readers, but it can also affect the post ranking on search engines. Allowing your web visitors to have a seamless mobile experience is already an advantage in a hyper-competitive digital landscape, but on top of that, mobile-friendly websites may receive preferential treatment and ranking boosts on search engines like Google.
Trend #6: Increase your website accessibility for people with disabilities
The term "web accessibility" was first introduced by World Wide Web Consortium (W3C), which means that blogs and websites should be designed and developed so that people with disabilities can access them. It applies to all kinds of disabilities, so it is important for bloggers to ensure that their platforms are user-friendly for people in this category.
There are some changes you can implement to make your blog accessible, including:
Incorporate Alt Text for each supporting image on your blog posts. Add the image description on the Alt Text, as it will help disabled users to understand the context of the picture uploaded on your articles.
Enable the option to enlarge the font size of your website to make it easier to access for people with low vision.
Use descriptive URLs for each blog post to offer visually-impaired people some context about your articles.
Make video and multimedia accessible, including audio and caption features to make it more convenient for people with disabilities.
Optimize your website with visual and voice search.
Trend #7: The rise of affiliate marketing
Due to the pandemic, more companies have started diving into affiliate marketing, making it one of the top blogging trends this year. Affiliate marketing is also one of the best ways to monetize your blog, which can help businesses to increase their brand awareness and potentially drive sales.
With the right strategy, you can turn your blog into your passive income through affiliate marketing.
Is blogging still relevant in 2022?
Absolutely! While social media marketing is great to increase brand awareness, blogging remains one of the most essential parts of your content marketing strategy as it is the part of your website that can attract your potential marketers organically through search engines and other platforms.
BlogHandy integrates seamlessly with any website builder by simply adding two lines of code to get started with your blogging journey. BlogHandy is suitable for all your team members, even for non-techies ones with an intuitive and friendly interface. The platform also comes with SEO and social media sharing tools to keep your blog relevant and follow the blogging trends this year.
Now that you know some trends you need to follow this year for blogging, are you ready to start a blog right now?